Niclas Haritos

Earlier this year, I felt what I want for the first time ever. Yes, I felt what I wanted. 
Not just knowing what I want. 

I think feeling what you want is much greater than simply knowing about it.
I could never take a stand on this because I’ve never had that before.
This year? It was different.

I knew what I wanted, but it was too far away, too unlikely to happen because there were missing pieces of the big puzzle.

But what led me to the big puzzle? How did I know something was missing?

The “Feeling”

As I mentioned earlier, the feeling was there, and I knew that’s what I’d been looking for.

I always knew I was a creative person. I also knew that I enjoyed Motorsport a lot. I just didn’t have the right tools to tie those two things together.

Here is a little of the story behind “The Feeling.“

In October 2021, I went back to Germany for 2.5 months. Visiting Family and taking care of some legal things regarding bank etc.

At the time, I had 2 clients for my social media marketing agency. One was a restaurant while I did the service for free( in return, I got free food ), and the other was an accountant. 

I wasn’t happy with the situation, and I didn’t pursue cold outreach or anything like that because I was very, very indecisive about the niche I wanted to be in.

I was going back and forth. I was offering between SEO and Social Media Marketing. SEO makes me more money, but getting a client to sign takes longer. Social Media Marketing, on the other hand, doesn’t bring me as much money, but it’s easier to sign someone. 

At least, that’s what I thought.

Today, Everything Tied Together

I had to think about whether or not my “prep” time was an excuse to get it going.

The short answer? Yes. It was often a fantastic excuse for me. I wouldn’t say I like lying. And I definitely don’t like selling shit to people.

This means I was interfering with my personal core values. I haven’t closed any clients, nor did I fully understand how things work. Yet, I needed to build my portfolio somehow.

Ultimately, I ended up learning and trying many different things out… But, again, I wasn’t consistent long enough to see the desired outcome. Mostly because I didn’t get paid for the work I was doing.

But I saw here and there some success that brought the “that’s the way” moment.

Lastly, I started at the wrong end of learning.

What I mean by that is this.

When you start something, you don’t want to fix problems that don’t even exist.

Here is an example of business related.

The goal is to run a 100 Million Dollar Company

So don’t start with Looking for an HR Director if you don’t have any clients yet.

I use this extreme example because this is literally what I’d do… luckily I got wiser over the easier… I think, haha. 

Here’s an example of what I am doing at the moment.

I want to make $8K in monthly revenue.

> 

I need to sign the prospect.

> 

I need to meet the prospect.

> 

I need to have an Offer ( Already complete )

> 

I need to talk with the qualified leads.

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I need to cold email leads.

> 

I need to have a cold email template ( Where I am rn )

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I need to have an email list.

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I need to find lead lists.

So based on this example, you want to start at the bottom and work your way up. Then, find a way to drive consistent results and be good enough to get to the next point. 

That way, you don’t work on theoretical problems, and you can focus on the work that brings the results you are aiming for.

Thanks for reading, and I’ll see you next time.

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